About Erica

As a single mother, full-time content creator, and entrepreneur, I navigated the challenges of a high-conflict divorce and a high-risk pregnancy, emerging with renewed strength and resilience. My journey revealed my life’s purpose: to inspire others to authentically embrace their true selves and find their inner power.

Digital Creator

Since 2011, I’ve been a dedicated YouTuber, sharing my life milestones and style evolution with my community. Beyond YouTube, I create short-form content on Instagram and TikTok, establishing a multi-platform and format presence. As a recognized voice in the creator space, I’ve proudly represented YouTube in public speaking events, inspiring the next generation of creators to shine authentically.

Entrepreneur

Transitioning from content creator to CEO, I am dedicated to developing beautiful, innovative physical products and helpful digital tools that cater to the diverse needs of my community. Recognizing that inner growth is as important as outer appearance, my mission is to design products that empower people to excel and feel their best. I can’t wait to show you what I have in store.

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FAQ (01.)

Where Do I Shop?

I love high/low mixing when it comes to my favorite brands. I will head to Aritzia or Uniqlo for basics, sprinkle in some designer investment accessories and then go affordable when I’m trying out new trends. To see my list of favorite brands, click below.
FAQ (02.)

What Tech Do I Use For Filming?

My main camera set ups are: my iPhone 15 Pro Max (easy on the go), my Sony Alpha ZV-E10 + Sigma 18-50mm F2.8 Lens (talking head horizontal shots) or my DJI OSMO Pocket 3 (4K traveling or vertical shots.) Favorite microphone is the DJI Microphone 2TX + 1RX set (small and convenient for travel).
FAQ (03.)

My Measurements

I am 5’2″, 100 lbs. Tops: XXS – XS. Bra: 32B. Bottoms: 23 or XXS. 28.5″ inseam length to ankle bone. I like 26.5″ pant length for ankle cropped pants, 30″ for full length with flats and 32″+ for full length pants with high heels.

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